This Opportunity

WSP USA is seeking a Senior Marketing Manager to join our Pacific Mountain West marketing group. The Marketing Manager is a key position working closely with business leadership to develop, execute and monitor the overall marketing strategy and help achieve marketing and sales performance goals in Washington state, Hawaii and Guam.

This is an opportunity to be a part of delivering critical infrastructure that supports the safe and sustainable growth of the communities in which we live, work and play . The Senior Marketing Manager will work with a variety of staff (from planners and engineers to designers and construction managers) across the vertical and horizontal infrastructure markets (Transportation, Water, Energy, and Property and Buildings). 

The ideal candidate will demonstrate strong leadership skills and possess proven ability to lead a marketing program for a large engineering office (300 ). We are looking for an energetic, motivated and self-starter candidate with strong local industry knowledge to support growth across all of WSP’s business lines. The position is responsible for leading or overseeing all pursuit, bid and proposal efforts in close working relationship with client engagement and pursuit teams. The marketing manager will lead development of strategic marketing plans for specific clients and pursuits, including creation of tactical action plans, teaming discussions with potential partners and subconsultants, issue identification/resolution, written strategy development, and presentation coaching.

We are looking for a motivated people-person with excellent writing and communication skills to lead the proposal process and support our fast-paced workflow. The position requires strong marketing and business development leadership skills for a large, multidisciplinary engineering operation. While our ideal candidate will bring experience in the AEC or professional services industries, what we’re looking for is someone with a collaborative, can-do attitude that has a special knack for creativity and persuasive storytelling. The right candidate will be an empathetic leader who works to build community through positivity and who can bring home the win!

This position offers opportunities for growth as an individual and as a professional. WSP’s Strategic Growth Team philosophy allows for and supports the development of the individual, with many options for growth based on the individual’s personal and professional goals (operational focus, staff development focus, strategy development focus).

Your Impact

The main responsibilities for this position include: 

• Works closely with the business unit leaders to drive WSP’s marketing and sales process around must-win projects.
• Reviews portfolio of pursuits and works with others to determine pursuit leadership, either delegating or personally taking the lead on pursuit development.
• Supports client engagement teams with developing client-focused strategies and action plans to improve WSP’s visibility and reputation, understand WSP’s position with the client, and to solicit feedback on existing work.
• Leads and supports pursuit teams in developing pursuit strategies and managing pursuits through the pre-RFP, proposal and interview phases.
• Develops key sales messages, themes and differentiators. Oversees others leading pursuit teams and monitors progress and improvement of readiness score.
• Works with very limited oversight, possesses a high level of skill with interpersonal relationships and employs persuasive communications skills.
• Responsible for overseeing the area’s overall proposal workload, often with multiple, overlapping deadlines.
• Ability to prioritize assignments and monitor proposal team progress and quality of individual pursuits and proposals, and take corrective action when necessary.
• Coaches and leads presentation teams including facilitating interview strategy meetings, providing constructive feedback to presenters on style and content, and preparing teams for Q&A and other presentation requirements.
• Collaborates with District leadership on WSP’s visibility and participation in local industry events, professional organization meetings, conferences and other civic engagement activities.
• Oversees area compliance with marketing policies and procedures (audit requirements, go/no-go facilitation, preliminary and final GNG, proposal quality and compliance, etc.) 
• Maintains accurate information in the marketing system regarding the area’s marketing performance 
• Follows WSP’s high standards for ethical behavior and quality in all marketing activities 
• Supports annual strategic planning initiatives
• Supervise work of marketing coordinators (I, II and III) [and graphic designers indirectly]
• Follows WSP’s high standards for ethical behavior and quality in all marketing activities
• Participates in SMPS, WTS, COMTO, ACEC, APWA or other professional development activities to increase business acumen and develop industry relationships 
• Other duties as assigned

Who You Are

Required Qualifications

• Bachelor’s degree in marketing, communications, business, journalism or related field or equivalent experience 
• Minimum ten (10) years of experience in the AEC industry preferred, background in journalism, publishing or communications ideal
• Two (2) years of experience supervising staff including performance reviews, mentorship and training 

Technical Skills

• Excellent communication and coordination skills (both oral and written)
• Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs
• Possesses a strategic mindset
• Excellent organizational and editorial skills along with liaison capabilities and knowledge of business development procedures is required
• Demonstrated ability to lead large, diverse teams towards a positive outcome 
• Demonstrated ability to handle multiple projects and details simultaneously
• Demonstrated experience managing standard and complex proposals from onset to conclusion with general guidance
• Strong interpersonal, organizational and time management skills
• Strong attention to detail and high level of accuracy in completing tasks
• Proficient in common grammar, punctuation, proofing and business writing 
• Knowledge of AEC industry, terms and definitions highly desired
• Ability to produce high quality materials under deadline pressure
• Ability to train others on company policy and procedures
• Ability to work independently and as part of a team
• Willingness and ability to travel within the district and region, as needed

WSP Benefits

WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings. 
Compensation

Expected Salary (all locations): $130,000-$160,000

WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.

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